The Nike Air Max IVO Men's Shoe is inspired by the original Air Max and features a combination upper for durability, ventilation and a comfortable fit. An Air-Sole unit in the heel delivers maximum cushioning and impact protection in this lightweight shoe. Nike's revolutionary air sole unit made its way into nike footwear in the late 70's . In 1987 the nike air max debutet with visible air in its heel, allowing fans more than just than just the feel of air sole comfort. Nike air max 90 become hit with both athletes and collectors by offering striking color combinations, lightweight performance and cushioned ride.